Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
OKI Banner - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070


‘Tequila’ from California – Coming soon?

Intel Reporter
Last updated: 16/08/2022 at 4:26 PM
By Intel Reporter
16 August 2022
2 Min Read

The University of California, Davis has received funding to investigate the potential of growing agave at a commercial scale in the US state, which has seen its wine industry struggle with drought conditions in recent years.


Agave field in Mexico
SHARE

The University of California, Davis has received funding to investigate the potential of growing agave at a commercial scale in the US state, which has seen its wine industry struggle with drought conditions in recent years.

‘The Stuart & Lisa Woolf Fund for Agave Research’ consists of an initial donation of US$100,000 from the Woolfs, who have already planted around 900 agaves on their farm in California’s Central Valley. If successful, the UC Davis research could pave the way for the state to go up against Mexico’s Tequila and mezcal industries.

While agave’s low water requirement chimes with current conditions in California, the state still experiences frosts in the winter months, which is one of the aspects that UC Davis will consider.

“As a drought-tolerant plant, agave holds great potential in water-stressed California,” said Stuart Woolf. “It’s a crop that could get by with little to no water during periods of extreme drought. I really believe we could be very competitive with Mexico.”

While agave grown in California could be used to produce mezcal, any distilled spirit could not be called ‘Tequila’ thanks to the term’s geographical indication (GI) protection.

Trade association The California Agave Council was founded earlier this year.

Cocktails at home encouraging experimentation with mixers – Consumer Intel

Previous Article Beam Suntory logo and portfolio 2022 RTDs hog headlines for Suntory in first half as Beam Suntory readies HQ move
Next Article Drink with beach in background Summertime, and the drinks-selling is easy – Consumer Intel
MPU for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Tall Tower for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/
Global Drinks Awards Banner - https://globaldrinksawards.com/

You Might Also Like

Arterra Wines Canada

Arterra Wines Canada launches flavoured-wine brand MXM

4 September 2026
Heineken Murphy's pint

Heineken secures Ryder Cup Europe sponsorship deal for 2027

4 September 2026
Zamora logo and portfolio

Zamora Co hires from Stoli Group, Brown-Forman for North, Latin America leads

4 September 2026
Eichhof

Heineken to build Eichhof brewery in Switzerland

4 September 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative