Massachusetts-based Simple Skiff Beverages is extending its Ohza premix wine portfolio following a tie-up with musician Joe Jonas.
The three-year-old company, which started out with an RTD Mimosa line, is adding Fizzy Red and Fizzy White Sangria to the Ohza range. The pair, available in 355ml cans at an ABV of 5%, are on sale across the US on- and off-premise channels at US$9.99 per four-pack.
Jonas, a founder-member of The Jonas Brothers, is taking on promotional duties for the extensions after making an investment of an unspecified sum in the company.
The full Ohza portfolio, which also features a Bellini alongside original and flavoured Mimosa variants, can also be purchased online.
Earlier this week, flavoured whiskey company Skrewball added a canned format to its full-strength brand.
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