UK, London (March 2022): This month, Wild Turkey has revealed a brand-new redesign of its flagship bourbon Wild Turkey 101 – a new look that completely reimagines the traditional bourbon bottle, with details that mimic the silhouette of the wild turkey itself.
The main feature of this new bottle is the embossed label, with a detailed wild turkey at the centre. To showcase the brand’s signature deep, rich liquid colour, the bottle flaunts a smaller reduced paper front label that allows more space for the liquid to shine. As with all Wild Turkey products, Jimmy Russell’s signature can be seen on the front label.
The bottleneck has been refined with a base curve, inspired by the extended neck of the wild turkey standing tall and proud with new broad, confident shoulders. A thicker base has been added for more stature, finished with a sharp edge detail – a nod to the turkey’s pointed spur.
While the brand may carry a new, premium look, the liquid inside stays the same, characterised by vanilla and caramel with notes of honey, brown sugar, oranges and a hint of tobacco. Its high proof contributes to its bolder flavour (101 proof (50.5% ABV)).
The more modern, sleek look and feel of the new Wild Turkey 101 pack will roll out across the full range in due course.
